
Ron J. Mac Donell
Board Member
As a member of AffinitiQuest’s Board of Directors, Ron provides leadership to the Management Team in establishing the company’s strategic direction.
Following an earlier career in Sales and Sales Executive positions with IBM, SDL and DataCrown, Ron embarked on a career founding IT Services and Software companies. The first of these companies, The Exocom Group, a national IT Services company, was acquired in 2001 by MTS, a Canadian telecom services company, as the foundation of its entry into the IT Services marketplace. His second company, Alacris, a software company, developed a leading digital certificate and smart card management system and was acquired by Microsoft in 2006.
He was the Founder and CEO of Acaveo, Inc, an award-winning File Analysis software company and Avaleris Inc, an IT Services company specializing in Identity and Cybersecurity, which was acquired by PwC in 2021. Ron is now the President and CEO of AffinitiQuest, a SAAS company specializing in the area of Decentralized Identity and Verifiable Credentials.
Ron’s strength is his ability to attract highly capable individuals and build effective multidisciplinary teams, working in a highly collaborative manner, to fulfill a well-articulated vision in a planned and controlled manner.

Anita M. Burwash
Board Member
As a member of AffinitiQuest’s Board of Directors, Anita brings a wealth of business experience in Sales and Customer Success. She is responsible for driving the growth of AffinitiQuest.
Before AffinitiQuest, Anita was the Vice President of Business Development and Client Success for Avaleris responsible for all sales activities and the ongoing management of the Microsoft Partnership. As a co-founder and member of the management team at Alacris Inc., Anita was responsible for all global sales and account management activities. Earlier in her career, Anita held several executive positions within Exocom in the areas of Finance and Human Resources.
Anita holds a Human Resource Management Certificate and Master of Business Administration degree.

Conrad Bayer
Board Member
As a member of AffinitiQuest’s Board of Directors, Conrad brings a wealth of business experience related to identity technology and corporate development.
Conrad served as co-founder & CEO of Tellwise, (acquired by ZoomInfo Technologies LLC) a leading communications platform altering how organizations communicate with customers, prospects and partners. Before Tellwise, Conrad was the General Manager of Identity & Access at Microsoft where he was responsible for all engineering, road mapping and delivery of Microsoft Active Directory. Before Microsoft, Conrad was the Chief Technology Officer of Alacris Inc., the developer of the idNexus Digital Certificate and Smart Card Management System acquired by Microsoft in 2005. Before Alacris, Conrad was the Vice-President of Network Engineering at The Exocom Group.
Conrad holds a Bachelors Degree in Computing Science from Queen’s University.