Mission

At AffinitiQuest.io, our mission is to empower our clients in their quest to lead the future of commerce by creating individualized experiential moments that maximize brand affinity. AffinitiQuest.io’s software offers brand experience and marketing professionals a new paradigm to unify the customer experience while enhancing security and consumer privacy.

Management Team

AffinitiQuest.io was founded by forward-thinking entrepreneurs with decades of combined experience providing world-class IT and Security solutions.

Two earlier companies founded by members of this team, The Exocom Group and Alacris Inc., were acquired by MTS and Microsoft respectively. Alacris’ certificate management software products remain a foundational element of Microsoft Identity Manager (MIM). A third company, Avaleris Inc., is Microsoft’s go-to partner in Canada for Identity and Cybersecurity solutions and has implemented solutions for more than 250 of Canada’s largest public and private enterprises. 

Ron J. Mac Donell

President and CEO

As co-founder, President and CEO of AffinitiQuest.io, Ron provides leadership to the management team in establishing the strategic direction of the company. Ron also serves as the founder, President and CEO of Avaleris Inc., a professional services provider of Identity and Cybersecurity solutions. Immediately prior to Avaleris, Ron was the founder, President and CEO of Alacris Inc., the developer of the idNexus Digital Certificate and Smart Card Management System acquired by Microsoft in 2005. Prior to Alacris, Ron served as the founder, President and CEO of The Exocom Group, a company providing IT professional services and solutions, which was acquired by MTS in 2001. Ron holds a Bachelor’s Degree in Electrical Engineering and a Masters Degree in Business Administration (MBA).

Ben Piercey

Chief Technology Officer

As co-founder and Chief Technology Officer of AffinitiQuest.io, Ben oversees client-oriented research and development in the areas of Identity, Privacy, and Security. Prior to AffinitiQuest.io Ben held the CTO position at Acaveo providing software to enable enterprise Information Governance and was Vice President of Development at Interset, a software company providing an End User Behavioral Analysis platform to enterprise security teams, recently acquired by Microfocus. Ben holds a Bachelor of Computer Science degree from Acadia University and has worked in the software field for over 22 years spanning numerous technology domains ranging from High Performance Computing to Online File Sharing and Enterprise Security.

Jason Mac Donell

Director of Business Development

As co-founder and Director of Business Development for AffinitiQuest.io, Jason is responsible for market and client development. Prior to AffinitiQuest.io Jason held the Director of Business Development position at Avaleris Inc., a professional services provider of Identity and Cybersecurity solutions. Prior to Avaleris, Jason was the Vice-President of Business Development at iGet.it Inc., a venture-funded startup selling luxury products online. Before iGet.it, Jason held the Global Partner Account Manager role for the Microsoft Commerce Server product through Microsoft’s joint venture with Cactus Commerce. Jason holds a Bachelor of Commerce degree from Carleton University

Board of Directors

Ron J. Mac Donell

Board Member

As co-founder, President and CEO of AffinitiQuest.io, Ron provides leadership to the management team in establishing the strategic direction of the company. Ron also serves as the founder, President and CEO of Avaleris Inc., a professional services provider of Identity and Cybersecurity solutions. Immediately prior to Avaleris, Ron was the founder, President and CEO of Alacris Inc., the developer of the idNexus Digital Certificate and Smart Card Management System acquired by Microsoft in 2005. Prior to Alacris, Ron served as the founder, President and CEO of The Exocom Group, a company providing IT professional services and solutions, which was acquired by MTS in 2001. Ron holds a Bachelor’s Degree in Electrical Engineering and a Masters Degree in Business Administration (MBA).

Anita M. Burwash

Board Member

As a member of AffinitiQuest.io’s Board of Directors, Anita brings a wealth of business experience in providing technology solutions that deliver business value to large enterprise clients. As a co-founder and Vice President of Business Development & Client Success for Avaleris, Anita leads the sales and account management activities of the company. Prior to Avaleris, Anita was a co-founder and member of the management team at Alacris Inc., where she was responsible for all global sales and account management activities. Earlier in her career, Anita held a number of executive positions within The Exocom Group in the areas of Finance and Human Resources. Anita holds a number of certificates in Human Resource Management and a Master of Business Administration.

Conrad Bayer

Board Member

As a member of AffinitiQuest.io’s Board of Directors, Conrad brings a wealth of business experience related to identity technology and corporate development. Conrad served as co-founder & CEO of Tellwise, (acquired by ZoomInfo Technologies LLC) a leading communications platform altering how organizations communicate with customers, prospects and partners. Prior to Tellwise, Conrad was the General Manager of Identity & Access at Microsoft where he was responsible for all engineering, road mapping and delivery of Microsoft Active Directory. Prior to Microsoft, Conrad was the Chief Technology Officer of Alacris Inc., the developer of the idNexus Digital Certificate and Smart Card Management System acquired by Microsoft in 2005. Prior to Alacris, Conrad was the Vice-President of Network Engineering at The Exocom Group. Conrad holds a Bachelors Degree in Computing Science from Queen’s University.