Mission

At AffinitiQuest, our mission is to develop leading-edge software that empowers our clients to rapidly leverage the security and privacy benefits of Decentralized Identity and Verifiable Credentials to simplify business processes and encourage end-users to take control of their own identity information.

Management Team

AffinitiQuest was founded by forward-thinking executives with decades of combined experience providing world-class Identity and Security solutions.

Three earlier companies founded by members of this team, The Exocom Group, Alacris and Avaleris were acquired by MTS, Microsoft and PriceWaterHouseCoopers (PwC) respectively. The Exocom Group was a North American IT Consulting and Professional Services provider with offices in Ottawa, Toronto, Halifax, Calgary and Washington D.C. Alacris’ smart card and certificate management software products remain a foundational element of Microsoft Identity Manager. Avaleris was Microsoft’s go-to partner in Canada for Identity and Cybersecurity and implemented solutions for more than 250 of Canada’s largest public and private enterprises.

Ron J. Mac Donell

President and CEO

As co-founder, President and CEO, Ron provides leadership to the management team in establishing the strategic direction of the company. Following an earlier career in Sales and Sales Executive positions with IBM, SDL, DataCrown and Nexa, Ron embarked on a career founding IT Services and Software companies. His first company, The Exocom Group, a national IT Services company, was acquired in 2001 by MTS, a Canadian telecom services company, as the foundation of its entry into the IT Services marketplace. His second company, Alacris, a software company, developed a leading digital certificate and smart card management system and was acquired by Microsoft in 2006. He was the Founder and CEO of Acaveo, Inc, an award winning File Analysis software company and Avaleris Inc, an IT Services company specializing in Identity and Cybersecurity, which was acquired by PwC in 2021. Currently, Ron acts as the President and CEO of AffinitiQuest, a SAAS company specializing in the area of Decentralized Identity and Verifiable Credentials. Ron’s strength is his ability to attract highly capable individuals and build effective multidisciplinary teams, working in a highly collaborative manner, in order to fulfill a well-articulated vision in a planned and controlled manner.

Ben Piercey

Chief Technology Officer

As co-founder and Chief Technology Officer, Ben leads all technology development activities and oversees client-oriented research and development in the areas of Identity, Privacy, and Security. Prior to AffinitiQuest Ben held the CTO position at Acaveo providing software to enable enterprise Information Governance and was Vice President of Development at Interset, a software company providing an End User Behavioral Analysis platform to enterprise security teams, recently acquired by Microfocus. Ben holds a Bachelor of Computer Science degree from Acadia University and has worked in the software field for over 22 years spanning numerous technology domains ranging from High Performance Computing to Online File Sharing and Enterprise Security.

Anita M. Burwash

Vice President of Customer Success

As co-founder and Vice President of Customer Success, Anita brings a wealth of business experience in and is responsible for providing technology solutions that deliver business value to large enterprise clients. Prior to AffinitiQuest, Anita was the Vice President of Business Development & Client Success for Avaleris which was acquired by PwC in 2021. Prior to Avaleris, Anita was a co-founder and member of the management team at Alacris Inc., where she was responsible for all global sales and account management activities. Earlier in her career, Anita held a number of executive positions within The Exocom Group in the areas of Finance and Human Resources. Anita holds a number of certificates in Human Resource Management and a Master of Business Administration.

Jason Mac Donell

Vice President of Business Development

As co-founder and Vice President of Business Development, Jason is responsible for product-market fit and partner development. Prior to AffinitiQuest Jason held the Director of Business Development position at Avaleris Inc., a professional services provider of Identity and Cybersecurity solutions that was acquired by PwC in 2021. Prior to Avaleris, Jason was the Vice-President of Business Development at iGet.it Inc., a venture-funded start-up selling luxury products online in co-ordination with global loyalty programs. Before iGet.it, Jason held the Global Partner Account Manager role for the Microsoft Commerce Server product through Microsoft’s joint venture with Cactus Commerce. Jason holds a Bachelor of Commerce degree from Carleton University.

Board of Directors

Ron J. Mac Donell

Board Member

As co-founder, President and CEO, Ron provides leadership to the management team in establishing the strategic direction of the company. Following an earlier career in Sales and Sales Executive positions with IBM, SDL, DataCrown and Nexa, Ron embarked on a career founding IT Services and Software companies. His first company, The Exocom Group, a national IT Services company, was acquired in 2001 by MTS, a Canadian telecom services company, as the foundation of its entry into the IT Services marketplace. His second company, Alacris, a software company, developed a leading digital certificate and smart card management system and was acquired by Microsoft in 2006. He was the Founder and CEO of Acaveo, Inc, an award winning File Analysis software company and Avaleris Inc, an IT Services company specializing in Identity and Cybersecurity, which was acquired by PwC in 2021. Currently, Ron acts as the President and CEO of AffinitiQuest, a SAAS company specializing in the area of Decentralized Identity and Verifiable Credentials. Ron’s strength is his ability to attract highly capable individuals and build effective multidisciplinary teams, working in a highly collaborative manner, in order to fulfill a well-articulated vision in a well planned and controlled manner.

Anita M. Burwash

Board Member

As a member of AffinitiQuest.io’s Board of Directors, Anita brings a wealth of business experience in providing technology solutions that deliver business value to large enterprise clients. Prior to AffinitiQuest, Anita was the Vice President of Business Development & Client Success for Avaleris which was acquired by PwC in 2021. Prior to Avaleris, Anita was a co-founder and member of the management team at Alacris Inc., where she was responsible for all global sales and account management activities. Earlier in her career, Anita held a number of executive positions within The Exocom Group in the areas of Finance and Human Resources. Anita holds a number of certificates in Human Resource Management and a Master of Business Administration.

Conrad Bayer

Board Member

As a member of AffinitiQuest’s Board of Directors, Conrad brings a wealth of business experience related to identity technology and corporate development. Conrad served as co-founder & CEO of Tellwise, (acquired by ZoomInfo Technologies LLC) a leading communications platform altering how organizations communicate with customers, prospects and partners. Prior to Tellwise, Conrad was the General Manager of Identity & Access at Microsoft where he was responsible for all engineering, road mapping and delivery of Microsoft Active Directory. Prior to Microsoft, Conrad was the Chief Technology Officer of Alacris Inc., the developer of the idNexus Digital Certificate and Smart Card Management System acquired by Microsoft in 2005. Prior to Alacris, Conrad was the Vice-President of Network Engineering at The Exocom Group. Conrad holds a Bachelors Degree in Computing Science from Queen’s University.