Our Vision

To be a leading software provider in the fast-growing and complex area of digital credentials. AffinitiQuest will be recognized for its focus on achieving customer success and leadership in innovation, and for providing a great work environment for employees.

Our Mission

To develop leading-edge software that will empower our clients to rapidly realize the transformational, security and privacy benefits of decentralized identity and verifiable credentials technologies. Our products will help organizations to simplify their business processes, generate meaningful results and encourage end users to take control of the management and presentation of their own information.

Our Beliefs &
Values

We are committed to providing meaningful value to clients by helping them achieve their organizational objectives.

We recognize our employees are our most important asset. We maintain a respectful, fulfilling, collaborative, innovative and welcoming environment where our team members can work, grow and achieve their professional ambitions.

We believe shareholder success should come only as a result of our effectiveness in helping customers succeed and from our ability to innovate and continuously position ourselves as leaders in our domain.

We commit to ensuring that integrity and professionalism are hallmarks in all our dealings with clients, employees, partners and suppliers.

Leadership Team

Ron J. Mac Donell

President and CEO

Ron is responsible for establishing the company’s strategic direction and providing leadership to the Management Team. 

Following an earlier career in Sales Executive positions with IBM, SDL and DataCrown, Ron embarked on a career founding IT Services and Software companies. 

The first of these companies, The Exocom Group, a national IT Services company, was acquired in 2001 by MTS, a Canadian telecom services company, as the foundation of its entry into the IT Services marketplace. The second company, Alacris, a software company, developed a leading digital certificate and smart card management system and was acquired by Microsoft in 2006. The third company, Avaleris, an IT Services company, specializing in Identity and Cybersecurity, was acquired by PwC in 2021. 

Ron’s strength is his ability to attract highly capable individuals and build effective multidisciplinary teams, working in a highly collaborative manner, to fulfill a well-articulated vision in a planned and controlled manner.
Ron’s holds a Bachelor of Electrical Engineering degree from the National University of Ireland and a Master of Business Administration degree from McMaster University.

Ben Piercey

Chief Technology Officer

Ben leads AffinitiQuest’s research and development by taking responsibility for all activities related to product development, intellectual property and patents as well as for managing the company’s technical resources.

Ben brings extensive experience and background in delivering well developed, visionary software products. Previously, he was Vice President of Development at Interset, a software company providing an End User Behavioral Analysis platform to enterprise security teams, which was acquired by Microfocus.
Ben holds a Bachelor of Computer Science degree from Acadia University and has over 25 years of experience in software development with numerous technology domains ranging from High-Performance Computing to Online File Sharing and Enterprise Security and Identity.

Anita M. Burwash

Vice President of Customer Success

Anita leads AffinitiQuest’s growth by ensuring we provide meaningful and anticipated business value to our clients.

Anita brings a wealth of business experience in sales and customer success. Before AffinitiQuest, Anita was vice president of business development and client success at Avaleris, where she was responsible for all sales activities and the ongoing management of the company’s partnership with Microsoft. As a co-founder and member of the management team at Alacris, Anita was responsible for all global sales and account management activities. Earlier in her career, she held several executive positions within The Exocom Group in the areas of finance and human resources.

Anita holds a Human Resource Management Certificate and Master of Business Administration degree from Athabasca University.

Jason R. Mac Donell

Vice President of Marketing and Business Development

Jason leads AffinitiQuest’s product strategy, marketing activities and partnerships by ensuring alignment between client needs and our product engineering team.

Jason combines strategic thinking and domain expertise to help establish AffinitiQuest’s product vision to deliver real business value to our clients. Previously, Jason was the Director of Business Development at Avaleris Inc., a professional services provider of Identity and Cybersecurity solutions where he managed Avaleris’ Partner Program relationship with Microsoft. 

Prior to Avaleris, Jason was the Vice-President of Business Development at iGet.it Inc., a venture-funded e-commerce start-up bringing luxury products online to affluent individuals in coordination with global loyalty programs. Before iGet.it, Jason held the Global Partner Account Manager role for the Microsoft Commerce Server product through Microsoft’s joint venture with Cactus Commerce.

Jason holds a Bachelor of Commerce degree with a specialization in Marketing from Carleton University.

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